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Pay Per Click Search Engine Reviews

Yahoo Search Marketing Highlights
(Click here to visit Yahoo Search Marketing)

- Network includes MSN, Yahoo, Altavista, Lycos and more
- Newly updated account management system
- .10 minimum bid price (no monthly minimum)
- Excellent Return on Investment (ROI)
- $5 minimum deposit
- Content, Exact Match, and Broad Matching features
- Recently acquired by Yahoo! for $1.6 billion


Review

Yahoo Search Marketing is the leader in the pay per click industry. If you are bidding in the top 3 you will be found on the first page of Yahoo!, MSN, Altavista, Infospace and Lycos as well as many other top sites. Yahoo claims you will be found by over 80% of internet users.

They have a minimum bid of .10 which isn't too bad considering your competitors are probably already listing with them. They have done away with their minimum monthly spend so anyone can try it no matter the size. If you are a small to mid-size business than Overture will be a smart but expensive move. Watch your campaign closely to make sure it isn't costing too much. If you are smart and add a tracking URL than you will find that Yahoo is one of the best places for you to spend your advertising dollars.

The Yahoo Search Marketing account management system is excellent. They are a very professional company targeting larger advertisers which means they have a wide variety of reporting available and an advanced account area. Emails are always responded to quickly and their phone support is very helpful and accessible.

You can log in 24/7 and your bid changes are instant. They offer a Max Bid feature which lets you decide the most you are willing to pay for a search term and they will keep you in top position until another advertiser bids more. The editorial process is relatively strict and it takes about 3-5 days to approve your keywords although sometimes their system is much faster so keep your fingers crossed.

Advertise with Yahoo! ($25 Bonus)


About Yahoo! Search Marketing

"Reach
Yahoo! is the No. 1 Internet brand globally and attracts the largest audience worldwide - over 237 million unique users per month. You can benefit from Yahoo!'s extensive reach, leveraging the Yahoo! Network to access potential customers and increase awareness of your business brand."

"Experience
Over the past eight years, Yahoo! has become the Internet's leading global business services company, offering a comprehensive network of essential services for businesses of all sizes. When you choose Yahoo!, you're joining forces with a company that stands for Internet best-practices and expertise."

"Reliability
We provide a reliable platform for online business services so you can avoid costly investments in hardware, software, and IT staffing. Our systems are monitored around the clock and we devote significant resources to maintaining highly reliable facilities. These measures allow us to support your growing business and to help you deliver a superior customer experience."

"Ease of Use
Yahoo!'s intuitive, powerful tools, extensive help resources, and skilled customer care associates make it easy to take your business online -- no matter what level of experience you have. It truly has never been easier get your business online." – from Yahoo.com

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